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TDS Publication Bulletin
Advertising
RATE SHEET AND MECHANICAL REQUIREMENTS
Available advertising units; full, half, quarter
Size:
Full:
7” wide X 9½” deep
Half:
7” wide X 4½” deep
Quarter
(2 sizes available): 7” wide X 2” deep or
3¼“ wide X 4½“ deep
Pages 8½” wide by 11” deep, edge to edge
Printed offset; fine screen reproduction proofs necessary for paste‑up
Prints only black on white offset paper
Electronic submission must be in pdf format sent
via email. You will receive confirmation once the ad
is received.
Billing contact information must also be submitted with the ad
submission.
Frequency of publication: first week of every month except June
and July
Deadline: 15th of month preceding month of issue (example ‑ Jan. 15 for
February issue)
Circulation: Approximately 400
member dentists,
libraries, dental schools, executive directors, others in Ohio and
Michigan; 75 percent of circulation in Toledo and suburban areas; 20
percent within 50-mile area; balance outside 50-mile area.
Minimum space: one-quarter page
Rates: one-time rates only; no agency discount
Full,
$156
Half,
$78
Quarter,
$39
Special
location
(full page ads only), $195
Covers,
$187
Directory
of Services
$12 per line;
full,
half & quarter page advertisers, $7.50 per line
Classified,
$0.75 per word; minimum $4.50
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