THE BULLETIN ADVERTISING


2012 RATE SHEET AND MECHANICAL REQUIREMENTS

Available advertising units: full, half, quarter

Sizes:         Full:   7-1/2" wide X 10" deep
                   Half:   7-1/2" wide X 5" deep
                   Quarter:  3-3/4" wide X 5" deep (portrait)

Minimum space:  one-quarter page

Pages 8½" wide by 11" deep, edge to edge

Printed offset; fine screen reproduction proofs necessary for paste‑up

Prints only black on white offset paper.  Submit files as grayscale or black and white.  The Toledo Dental Society does not assume responsibility for artwork not submitted in grayscale or black and white color space.  RGB and CMYK files will be converted to grayscale and accordingly some details may be lost.

Electronic submission must be in pdf format sent via email.  You will receive confirmation once the ad is received. 

Frequency of publication:  first week of every month except June, July and August

Deadline:  15th of month preceding month of issue (example ‑ Jan. 15 for February issue)

Circulation:  Approximately 400 dentists, libraries, dental schools, and dental society executive directors.  Seventy-four percent of circulation is in Toledo and suburban areas, 13 percent within 50 miles of Toledo, and 13 percent outside the 50-mile area.

Rates:  per issue one-time rates only; no agency discount

          Full, $164
          Half, $82
          Quarter, $41
          Special location (full page ads only), $205
          Inside front, inside back or back covers, $197
          Directory of Services, $13 per line
                   Full, half & quarter page advertisers, $8 per line
          Classified, $0.80 per word; minimum $4.80


Printable version.